Brands

Developed the content strategy and campaign concepts, working closely with the creative team to direct reels and design assets. Also supported founder personal branding and contributed to the brand’s UAE launch planning.

• Concept-driven campaigns for Ramadan, Vishu and key seasonal moments.

• Creative ideation and direction for video and design deliverables.

• Founder branding and launch strategy support.

• Performance marketing across paid social campaigns.

Provided social media strategy consultations and supported digital communication through content recommendations, creative design direction and copywriting.

Supported the brand’s digital communication through content planning, social media strategy and copywriting, shaping ideas into platform-ready content aligned with its brand voice.

Led content planning and creative direction, coordinating with the video production team to develop platform-specific content. Managed performance marketing campaigns across Meta and YouTube.

Led content planning and creative direction, coordinating with the video production team to develop platform-specific content. Managed performance marketing campaigns across Meta and YouTube.