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Growth & Performance Marketing Strategist

Twelve years in, and my path's taken me from building and testing software across Java and Python at Infosys to architecting marketing campaigns - across agencies with a reach spanning 100+ movies and 50+ brand accounts in the US, UK, India, and the UAE. Film marketing gave my work its visibility, but brand strategy and hands-on client management have always been the backbone of what I actually do. Right now, I'm exploring workflow automation to make marketing execution move faster and smarter. Dubai's where I'd like to bring all of it next.

The scale, in numbers.

12+

Years in tech and marketing

100+

Movies

50+

Brands

5+

Industries

From telecom systems to campaigns that move audiences

Three years untangling telecom systems for Telstra, Cisco, Spark NZ, and NBN Australia as a Senior Systems Engineer at Infosys taught me to think in systems before I thought in campaigns -and that instinct stuck. Since 2017, I've moved from SEO-led growth marketing to a Pune-based agency across fintech and consumer brands, to my current role at Stories Social, where I own full arc of brand strategy - content planning, collaborating with content creation team, Meta Ads, and performance marketing - and run 360-degree film launches from day one on set through opening weekend, across digital, TV, radio, malls, and metro networks.

360 Film Marketing

Meta Ads Execution

Brand Positioning & Voice

Performance Marketing Strategy

Content Strategy & Planning

Founder Thought Leadership

Founder & Personal Brand

Building LinkedIn presence and personal brand for founders and business leaders - turning visibility into inbound interest from partners and investors.

Atreyee Choudhury -
Founder, De Panache Interiors

Thaha Paloli
Co-Founder, Parvara

Rajesh T
Founder and CEO, Art Technology

Sangeetha Janachandran
Founder, Stories Social

Movies

I come in at the post-production stage and stay through release - owning strategy, planning, and media coordination across digital, TV, radio, outdoor, and press for every film I work on.